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21st November 2012
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23rd November 2012
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15 Who is your marketing for?

I just uploaded a new video I think you’ll enjoy


The mistake a lot of professional coaches, consultants and trainers make is that their marketing is for them. In other words, their marketing is all about how great their product is, and why you should buy it.

Their key measure of success–and therefore their focus–is the sales that come out of the marketing. Remember, though, that in previous posts I’ve said that Money follows Value, and that your conversations need to create value for your audience…

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