A strong, well written blog can be the keystone of a great online identity, which in turn is a key element of a great personal brand. The problem is that the 80/20 rule applies as it does in so many areas of life: 80% of the really valuable content comes from 20% of blogs.
So, how do you make sure that your blog is helping you to build your reputation, not hindering you? How do you make sure that your blog is one of the good 20%?
This post from Shaun Boyd at lifereboot.com has some great tips on blogging style that go beyond the usual ‘check your spelling and make sure your grammar is correct’. I’ll particularly be taking note of the warning about posting frequency – a sin I’ve committed many times on this blog!