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6 Steps for Creating a Social Media Marketing Roadmap & Plan

Social media can be a bit of a maze. It's no longer just about telling your friends what you've been up to: alongside blogs we have mashups, file sharing (the legitimate, business-useful kind like Slideshare.com), wikis, video hosting, music sharing, bookmarking... How do you make sense of all of those and use them to support your marketing efforts - personal or corporate?

Social media can be a bit of a maze. It's no longer just about telling your friends what you've been up to: alongside blogs we have mashups, file sharing (the legitimate, business-useful kind like Slideshare.com), podcasts, wikis, video hosting, music sharing, bookmarking…

How do you make sense of all of those and use them to support your marketing efforts – personal or corporate? For one approach, take a look at this post by Lorna Li.

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