8 How often should I post to my blog or social media?
15th November 2012
10 I’m feeling overwhelmed. Where do I start?
17th November 2012
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9 What niche should I pick?

You’re probably sick of being told you need to pick a niche.

A lot of professional coaches, consultants and other experts are terrified of making the wrong choice, which is why one of the questions I get asked most often is “what niche should I pick?” Like there’s some magic formula that will churn out an answer to the eternal question.

I have to confess here I’m not a fan of niching, especially not the half-baked way it’s taught by most of the so-called gurus.

The problem is people get very confused between three things you need to do to grow your business, and lump them all under “niching”…


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