Nine Qualities of a Leader
8th May 2007
The brand lifecycle
27th May 2007
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Are you a POWER brand?

A great personal brand has five key qualities

A great personal brand has five key qualities:

  1. it is built on your own personal attributes, which gives you permission to be yourself at all times
  2. it clearly communicates your offering, so other people can pass the message on simply
  3. it reflects your own world view, so that you know that every day you are working the way you want to, and transforming the world into the kind of place you want it to be
  4. it is clearly and consistently expressed in whatever medium, through your own actions, and in the fabric of your professional life
  5. it is supported by a network of professional relationships with people who can get you in front of the right people at the right time

In future posts I’ll be exploring each of these five factors in more depth, but for now I’ve developed a quiz to assess the POWER of your personal brand. Click here to take the quiz.

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