Motivation, success and wealth 2
31st August 2009
Changes
13th October 2009
Show all

Before you get into social media, what does your audience look like?

I just found a new online tool that could just be ESSENTIAL for any business that is serious about using social media to reach its target audience. Forrester Research's Groundswell Consumer Profile Tool will give you a "technographic" profile (think demographic for the internet age) of your audience based on country, age and gender. There are 8 categories of user and a link to an explanation of each category. More detail and analysis can be found in Forrester's new book "Groundswell". Unmissable :)

I just found a new online tool that could just be ESSENTIAL for any business that is serious about using social media to reach its target audience.

Forrester Research's Groundswell Consumer Profile Tool will give you a "technographic" profile (think demographic for the internet age) of your audience based on country, age and gender. There are 8 categories of user and a link to an explanation of each category. More detail and analysis can be found in Forrester's new book "Groundswell".

Unmissable 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

FREE BOOK