Just Sign Here: How to Sell Your Knowledge, Experience and Advice to People Who Don't Know They Need It
Selling professional services is not like selling products. Products can be seen. They can be felt. They are tangible. You can give them to a potential buyer and let them get used to owning them. Heck, they can be owned! Professional services just aren’t like that. You can’t give someone a bag of advice. You can’t let someone take your expertise for a spin round the block. And there are rarely economies of scale if someone wants to do ten consulting projects instead of one.
Whether you are a consultant, a coach, an accountant, a lawyer or any other service professional, you know how hard it can be to sell the intangible and the invisible. Five-time international best-selling author Rob Cuesta draws on 26 years’ experience as a trusted professional adviser working with some of the world’s largest organisations and some of the smallest, to unlock the secrets of closing complex advisory deals without coming across as salesy, slimy or slippery. Get tried and tested tools you can put into action today, and watch your revenue grow.
Authority!: How Experts Just Like You Are Using Authority Books To Grow Their Influence, Generate Leads And Steal Your Clients
This book will get you high end clients - fast!
In his last book, Premium! How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!, five-time best-selling author Rob Cuesta tackled how to raise the perceived value of your services and products so that you can charge more. In Authority! he turns his attention on how to get yourself in front of the kind of clients who will be willing to pay those premium prices by using one of the most powerful positioning tools in the marketer's library, an authority book.
If you are a 'professional expert' - a consultant, adviser, coach, accountant, lawyer, medical practitioner or in any other field where your income relies on your advice, your experience and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.
Rob explains not only how to get what you know out of your head and into a book, but also how to get that book past your client's gatekeepers and into the hands of the person who needs to be reading it.
Whether you think you can write or not, Rob will help you overcome every block that may have been holding you back, and helps you create the ultimate professional legacy: your thoughts in printed form.
Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too!
If you are a ‘professional expert’ - a coach, consultant, accountant, lawyer, dentist, or in any other field where you make your living by selling your advice, your experience, and your expertise - then you will learn powerful techniques to help you command the top fees in your field.
Think about it: what difference would it make to you, your family and your staff, if you were able to double your fees or more? And if doing so actually meant you got more clients rather than fewer?
In this book you’ll find out how to make cheap wine taste like a million dollars, why you shouldn’t let your mum set your fees, and how to get other people to drink boiled cat poo - all in the interest of helping YOU make more MONEY.
The biggest paradigm driving this book is that you've given up control of your prices. You're letting everyone from your old employer to your biggest competitor tell you how much to charge, and it's time to TAKE BACK CONTROL!
Rob will show you which products and services will get you the highest fees, how to bring in more clients at high fees than you used to get at low fees, and why charging the market rate is THE WORST THING you can do for your business.
There's Money In This Book: 17 Secrets from a Marketing Mastermind
Secrets of a Six-Figure Expert
What does it really take to build a profitable, fulfilling business as a coach, consultant or professional adviser?
In this book, Rob Cuesta, the Six-Figure Business Mentor shares with you exactly how he built a six-figure coaching and consulting practice by breaking every rule in the book.
Inside the pages of this explosive book you’ll discover how following the standard ways of building a business is holding you back from achieving the success you deserve and taking up your place as the Natural Expert in your field.
More Clients More Money More Fun
Are you a coach, consultant or trainer? Are you frustrated at struggling to create the kind of income and lifestyle that you planned when you started your business? Are you struggling to sell coaching? Sell consulting? Sell training?
Inside this book, you’ll discover and learn how I built a £132,000 ($211k) coaching and consulting practice, lost everything, and rebuilt it in the midst of the worst financial crisis the world has seen in over 70 years.
I’ll show you EIGHT practice building secrets, including:
- the only FOUR things you can do to grow your business. The better you are at each of these, the more money you’ll make
- How to escape the “time for money” trap. Until you do this, you won’t be able to take a holiday or even catch a cold
- How to make it easy for new clients to buy, and for old clients to buy again
- Why every penny you spent on your website was probably a WASTE of money. And what your website REALLY needs to do to make you money
And much more.