14th January 2013

18 Have you been telling tales?

I just uploaded a new video I think you’ll enjoy http://robcuesta.com/6figureblueprint As I write this, I’m just about over jetlag from a big trip to LA. While I was there I was reflecting on the importance of storytelling in what we do as Natural Experts. As I tell the delegates in my Six-Figure Blueprint Intensive, your “Legend”–the tale of how you got to be in the business you are in–and why you started, is one of the key elements of a powerful Expert Presence. And there are six other tales that you need to be ready to tell, whether you’re […]
25th November 2012

19 Who are you really?

I just uploaded a new video I think you’ll enjoy http://robcuesta.com/6figureblueprint In another of these videos I talk about stories that tell your reader or your listener about how you got to be where you are and do what you do. They are your “how I got here” stories, your legend. But I also said that they’re not the only story you need to have in your little arsenal of teaching tools. The second type of story I want to tell you about is what I call a “who I am” story, or a VIA story. I call them VIA […]
24th November 2012

17 What’s the 6-Figure Blueprint REALLY about?

I just uploaded a new video I think you’ll enjoy http://robcuesta.com/6figureblueprint I had an interesting conversation just now with a coach about The Six-Figure Blueprint. “Intellectually,” he told me, “all this marketing stuff leaves me cold. It’s not really for me.” Now I’m not even going to go into the whys and wherefores of whether a business owner has to get comfortable with marketing–you’ve stayed with me this far, so I’m guessing you know you need to do it. But if you think the Six-Figure Blueprint is just about marketing then you’ve missed the trick. OK, so it’s all “Six-figure […]
23rd November 2012

16 How big is your business card?

I just uploaded a new video I think you’ll enjoy http://robcuesta.com/6figureblueprint Success as a coach, consultant, trainer, or indeed in any profession where you are selling your knowledge, experience and advice, comes from your ability to position yourself at the top of your field. One of the key ways to do this is by writing. Even though society as a whole seems to be leaving the book behind, when it comes to choosing our “experts” we still hold authors in awe. So one of the key things I encourage all my clients to do is to write a book; a […]
22nd November 2012

15 Who is your marketing for?

I just uploaded a new video I think you’ll enjoy http://robcuesta.com/6figureblueprint The mistake a lot of professional coaches, consultants and trainers make is that their marketing is for them. In other words, their marketing is all about how great their product is, and why you should buy it. Their key measure of success–and therefore their focus–is the sales that come out of the marketing. Remember, though, that in previous posts I’ve said that Money follows Value, and that your conversations need to create value for your audience…
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