Back in 2010 I ran my first ever seminars under my own brand. It was a weekend event called “Practice Explosion” (which later developed into The Six Figure Blueprint) and I flew from the UK where I was living to Toronto and Montreal to run it. A few weeks before the workshops I got a call from a consultant who was thinking of attending. “I’m sick of doing associate work,” she told me. “I want to stop doing it and get my own clients.” Now, I knew that I would teach her how to raise her profile and attract her […]
Back in my MBA days I remember being taught about price skimming.
The idea was simple.
When you launched a new product or service, you launched it at a premium price, let the early adopters pay that premium so you could recover your development costs fast, and then over time, as sales dropped, you dropped the price to the market rate.
On the face of it, it's a really appealing strategy for experts launching innovative services: sell high, get a cash injection, and then let nature (and market forces) do their worst.
There's only one problem.
And it's probably one you can see instantly...
As a coach, consultant or trainer, you can't afford to sell your time. Selling your life by the hour for an hourly rate is one of the biggest mistakes I see practitioners make when they market coaching, training or consulting. Think of it this way: if the next hour you work were also the last hour of your life, would it really only be worth whatever you're charging for it? Probably not. So watch this video to see what to do about it. Then head over to www.robcuesta.com/6figureblueprint to see me live
Whether you're selling coaching, consulting or training, it's easy to make expensive mistakes when you are marketing. The secret to making sure you avoid those mistakes is to track the results of everything you do. You need to know exactly how much more you sell every time you do something to promote yourself as a coach, consultant or trainer.
Watch this video for more.