23rd January 2016

Are you falling for the big, fat scarcity lie?

Scarcity. Scarcity Mentality. Scarcity Thinking. You’ve got to admire the word “scarcity”. It has managed to wheedle its way into both business and personal development.. Not selling enough? Business coaches will blame your scarcity mentality. Economists will blame scarcity in the world markets. Your life coach will tell you that your scarcity thinking is blinding you to success. Scarcity drives the ‘numbers game’ approach to sales: you have to get in front of as many people as you can, because real clients are so rare that you need to cast your net wide. Scarcity is great when we are creating in others as part of […]
11th January 2015

Content Marketing And the New Mainstream

( image ) On the eve of our third annual P&G Signal (a private event I’ve produced for P&G these past few years) comes this piece in HBR : The Content Marketing Revolution. Just this morning I was reflecting on the speed with which the idea…
10th January 2015

20 Deadly Content Marketing Mistakes To Avoid

A lot of professional firms get content marketing wrong. Here our guest bloggers at DreamStateDigital help you figure out if you’re one of them.   The biggest mistake that I see in #content marketing strategies is when companies think that talking about their products or services is “content”. It’s not – it’s advertising. A lot of what is billed as “content” is little more than the written…
9th January 2015

4 Business Blogging Mistakes That Are Keeping Your Audience Out of Reach

If, like the rest of us, you have not been living under a rock, you are aware of the amazing benefits of blogging for your business.  It is rare to visit a business website without a blog these days. By the time my clients hire me , they have completely…
8th January 2015

Social Media tools you cannot do without

Social Media tools that you must have! There are 8 social media tools you must have. These tools will help improve your social media management and add efficiency to your work flow. They don’t replace your website, Facebook, Twitter, LinkedIn,…