Have you ever been told that "the money is in the list"?
I hear it everywhere I go. And people fret over how many 10s or 100s of thousands of subscribers they have.
If you've been worrying about how big yours is, then fear not: in the world of professional services marketing, size doesn't matter anywhere much as you think.
There are people with lists of hundreds of thousands who are running out of cash, and people with only a few thousands of subscribers who have a fantastic business.
It's not how big it is that matters, but what you do with it.
And yes, this is starting to sound like a Benny Hill routine :)
But here's the thing.
You know already you need to build a tribe, right? I mean you may call it your list (I tell my clients not to, for a variety of reasons), your community (better), your army of raving fans, or whatever, but you know you need to gather a bunch of people around you who care about what you have to say to them. You'll have heard that over and over again.
You also probably know that having built your tribe you need to engage with them, and the bare minimum for that is an email sequence or "autoresponder series".
The problem a lot of business owners have is that it's easy to write 20 emails, but that doesn't make an autoresponder sequence.
There’s a key thing they’re missing.
So I want to tell you what that is.
One surefire way of failing in business is to try to do everything for everyone, and for coaches, consultants, therapists, and other service professionals, the temptation is very string. After all, we have a toolset that is designed to solve problems - any problems - and to do it quickly and effectively.
The "problem" is, though, that no-one wakes up thinking "I have a problem, I must go and find someone to help me solve it!"