6th November 2015

5 Ways to Maximise Your Credibility

If you want to charge premium rates for your programmes, you first have to become the go-to professional in your niche; the one clients absolutely have to work with, whatever it takes and however much it costs. It’s what I call ‘the Natural Expert’. You’re probably already working towards that goal. You probably have been for some time. If you’re not quite there yet, though, here’s how to kickstart your career. Content Creation. The biggest thing you can do to grow your following and your credibility is to create content and get yourself ‘out there’. It’s called ‘ubiquity’: wherever a […]
28th October 2015

Struggling with ‘value’ and ‘price’ – the ‘ancient wisdom’ of the price ladder

In many respects, this is a missing chapter from my book Premium!: How Experts Just Like You Are Charging Premium Rates For What They Know And You Can Too! I say that because I’m about to give you the secret to naming your price and charging whatever you want for your products and services. Yes, you read that right. So read on. A couple of days ago I had an uncomfortable conversation with a client. It was about the price of his offer. Or rather, the value of it. He’d told me what he wanted to charge for his new […]