It was Isaac Newton who famously declared that he was "standing on the shoulders of giants", referring to the fact that all his knowledge was a development of ideas that other, greater, people had developed before him.
In that sense, it has a role to play in your positioning as an expert--however I think of it in a very different sense when it comes to running and growing your coaching, consulting or training business.
As a coach, consultant or trainer, you can't afford to sell your time. Selling your life by the hour for an hourly rate is one of the biggest mistakes I see practitioners make when they market coaching, training or consulting. Think of it this way: if the next hour you work were also the last hour of your life, would it really only be worth whatever you're charging for it? Probably not. So watch this video to see what to do about it. Then head over to www.robcuesta.com/6figureblueprint to see me live
Whether you're selling coaching, consulting or training, it's easy to make expensive mistakes when you are marketing. The secret to making sure you avoid those mistakes is to track the results of everything you do. You need to know exactly how much more you sell every time you do something to promote yourself as a coach, consultant or trainer.
Watch this video for more.
You know already you need to build a tribe, right? I mean you may call it your list (I tell my clients not to, for a variety of reasons), your community (better), your army of raving fans, or whatever, but you know you need to gather a bunch of people around you who care about what you have to say to them. You'll have heard that over and over again.
You also probably know that having built your tribe you need to engage with them, and the bare minimum for that is an email sequence or "autoresponder series".
The problem a lot of business owners have is that it's easy to write 20 emails, but that doesn't make an autoresponder sequence.
There’s a key thing they’re missing.
So I want to tell you what that is.
Most coaches and consultants use social media very badly. In this 6-Figure Blueprint Brief, Rob Cuesta discusses how to use social media to help you market your coaching, consulting or advisory practice and get more clients, make more money and have more fun.