Have you ever worked with someone who, on paper, looked like the perfect person for a job, but over time it turned out they just didn't have "what it takes" to be successful in the role?
In the previous post we looked at some of the pitfalls of the traditional hiring process, and why it can be fatal for a company that is hiring in order to grow. The reality is, most interviewers are great at spotting people with the right skills for a job, but not necessarily the few who have "what it takes" - especially if the interviewer hasn't, themselves, done the job they're interviewing for.
So what can we do to avoid those pitfalls? How do we know if someone will have "what it takes"?
For a while I've complained that there is no truly neutral news service here in the UK. All the newspapers have their own slant, and so do the TV news bulletins. Even the newspaper "The Independent" has it's own agenda. We just can't get unbiased reporting. It struck me as a gap in the market.
As anyone who has attended one of my courses or workshops knows, I'm a huge fan of personal development guru Tony Robbins.
Lately, Tony has issued a couple of motivational web videos around the subject of wealth and success. the first of them is notable not only because its a deeply motivational story, but because it's one of the best web videos I've seen.
There's an old advertising adage that says "Sell the sizzle not the steak". In recent years, it's been distorted and misapplied by less scrupulous ad-men, to become "sell the sizzle, and forget the steak". marketers have taken products with little or no real value to the consumer and hyped them up just to increase the price. It's the basic premise behind the book "Never Mind the Sizzle...Where's the Sausage?" which I reviewed last year.
Of course, one of the common misconceptions people have about personal branding - and branding in general - is that it's ALL about the sizzle, so I thought this afternoon I'd look at the world of sizzle and steaks.