As I write this, I’m sitting in the Club Lounge at London’s Heathrow Airport waiting for my flight to Istanbul A big, flashing red sign on the screen tells me that my morning flight has been delayed until after lunch, yet I’m strangely calm for someone whose carefully planned day has just evaporated in a puff of virtual smoke. And through my mind (after a brief mental stomp and complaining to myself that it’s not fair) went the thought: I’m fortunate to live a life where the biggest problem I have to deal with is my flight being delayed by […]
It was Isaac Newton who famously declared that he was "standing on the shoulders of giants", referring to the fact that all his knowledge was a development of ideas that other, greater, people had developed before him.
In that sense, it has a role to play in your positioning as an expert--however I think of it in a very different sense when it comes to running and growing your coaching, consulting or training business.
Success as a coach, consultant, trainer, or indeed in any profession where you are selling your knowledge, experience and advice, comes from your ability to position yourself at the top of your field.
One of the key ways to do this is by writing.
Even though society as a whole seems to be leaving the book behind, when it comes to choosing our "experts" we still hold authors in awe. So one of the key things I encourage all my clients to do is to write a book; a physical book, not an ebook.
It doesn't have to be War and Peace.
I see a role for two kinds of books in building your business. I call them your "Expert Manifestos" (or should that be Manifestoes? anyway, I digress!)