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Even the homeless are getting in on Personal Branding

I was fascinated by an almost throwaway comment on the Workshifting blog that describes how the homeless in Orlando are making the best of the resources and opportunities available to improve their lot. It's easy for all sorts of prejudices and preconceptions to cloud our ideas about the homeless, and lead us to make all sorts of generalisations, so I found this story truly heartwarming.

I was fascinated by an almost throwaway comment on the Workshifting blog that describes how the homeless in Orlando are making the best of the resources and opportunities available to improve their lot. It's easy for all sorts of prejudices and preconceptions to cloud our ideas about the homeless, and lead us to make all sorts of generalisations, so I found this story truly heartwarming.

"

Jeff
told me that any homeless person in Orlando that had ID and no outstanding
balance could have a library card, which entitled them to time on the public
computers. […] Some were even attempting to start their own business,
find contract work or rebuild their lives via research, personal branding and
financial education."

If people like Jeff can make so much of the little that they have available to them, just imagine what you can do with all the resources at your disposal…

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