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How someone else can hurt your brand online

It's not just our own actions that we need to watch. Indeed, a whole industry is growing up around online brand management.

I just found this interesting post at Vik’s Personal branding Blog. I’ve posted in the past about how careful you need to be about what you do online. they’re saying it.

However, the case of Caroline and Rudy Giuliani shows only too clearly that it’s not just our own actions that we need to watch. Indeed, a whole industry is growing up around online brand management. Over the last few months, the back pages of PR Week, the PR industry’s house magazine here in the UK, have seen a growing number of adverts from companies offering to watch the web for any mention of a brand or company. At the same time, I’ve also seen organisations which offer to ‘clean up’ your online brand – for a fee of course, and where there’s a business, there’s (usually) a market.

What can you do if you don’t want (or need) someone maintaining a permanent watching brief for people digitally dissing you? Well, running your name through the search engines is one simple step.

I have  a weekly routine of googling myself anyway, to track how my brand is doing in searches. It’s something I think that anyone who is serious about building an online brand should be doing, and it only adds a few seconds to scan what people are saying about you, as well as where

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