Technorati can throw up all sorts of wonderful stuff, and this is one of them. Imagine having your entire personal style summed up in two descriptive words that guide every decision you have to make. That’s what Carrie & Danielle are apparently proposing, and with 600 clients to their name someone must think they’re onto a good thing.
Carrie & Danielle work on personal style, but I don’t see why you couldn’t apply the same idea to your whole personal brand.
Of course, the magic is in choosing two words which will fit in every situation. It’s easy to come up with a word pair that would fit your work life, but not your private life, say. But like many exercises, the very act of thinking about what those two words might be, and discussing them with your personal brand strategist, will throw up many interesting questions and open up lots of avenues worth exploring. So whether or not you can get down to the elusive two words, the value is in the reflection, and I think I’ll be exploring this further with clients.
In the meantime, what two descriptive words would sum up your personal brand?