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Putting back into the community – the Financial Services Career Bailout

We are living in "interesting times". Even with the many government-funded interventions around the world, with the collapse of so many old and respected financial institutions, I know many people on Wall Street and in The City who are still worried about their future. For those who have already been caught up in the turmoil, I - in common with many of the Reach Personal Brand Strategists - am taking part in a worldwide initiative called the "Career Bailout" programme.

We are living in "interesting times". Even with the many government-funded interventions around the world, with the collapse of so many old and respected financial institutions, I know many people on Wall Street and in The City who are still worried about their future. For those who have already been caught up in the turmoil, I – in common with many of the Reach Personal Brand Strategists – am taking part in a worldwide initiative called the "Career Bailout" programme.

If
you are an employee of one of the failed banks or financial
institutions and recently lost your job, you qualify for a free career
services package that includes a CV review, 360°Reach personal
brand assessment and an Online ID evaluation. This package will help
you differentiate and position yourself in a crowded and competitive
job market.

Whether you are in the UK, the US or any other country, if you are a former employee of Northern Rock, Alliance & Leicester, Bradford & Bingley, or other affected UK firms, or of one of the American banks (Bear Sterns, Wachovia, WaMu or
Lehman Bros), and have lost your job as a result of the recent failure,
you qualify for brandedLeader’s  career bailout package free of charge. This package is
comprised of:

  • a resume review;
  • a 360°Reach personal brand assessment;
  • an online ID evaluation.

In addition, affected financial service professionals will receive preferential rates on related products and coaching
services. These services are limited, and will be provided on a
first-come, first-served basis.

To get started, contact me by email. Please provide your former institution, position, date of
separation, and the type of position you will be seeking. You can also
expedite your access to your free consultation by making sure to
include your CV in Word ro PDF format.

Want to know more?

Read the press release that follows:

Reach Branding Launches Career Bailout for Financial Industry Employees

Reach Branding is launching a free career-services Career
Bailout Program for employees of failed banks and financial
institutions.

2008-10-02, William Arruda, President and Founder

New York, NY, October 2, 2008 –Today, Reach announced the Career
Bailout Program for employees of the failed banks and financial
services firms. The $700B taxpayer financed bailout will do a lot to
shore up the financial industry, but will do little to help the average
worker who – through no fault of his own – has found himself without a
job.

“We hear a lot about the multi-million dollar payouts to CEOs of
failed financial services firms, but little about the employees who are
caught in the turmoil and have lost (or will lose) their jobs” said
William Arruda, President of New York- based Reach Personal Branding.
“There will be a lot of resumes of competent professionals flooding the
market from Lehman Bros, Bear Sterns, Washington Mutual (WaMu) and Wachovia
employees – making it much more challenging to find the ideal job,” he
added. “Personal Branding is a way to discover and project clear
differentiation and value. It will help these new job seekers
out-compete in a very crowded employment market, and Reach Personal
Branding Strategists are here to help.”

Reach and our Reach Preferred Personal Branding Strategists got
together to offer a free ‘career package’ to employees of these failed
financial institutions. Included in the package are a resume review,
360°Reach personal brand assessment and an Online ID evaluation. This
will help job-seekers jump-start their job search, focus on the
positive and develop valuable and differentiated positioning in this
incredibly competitive space. With a lot of banking industry resumes on
the street touting similar credentials and experience, the key to
success is to stand out and offer differentiated value. This is an
opportunity for employees to re-think their careers and their
candidature, understand their personal brand and develop a strategy for
finding their next role.

Target individuals for this program include anyone whose last
employer was Bear Sterns, Wachovia, WaMu or Lehman Bros and who lost
his/her job as a result of the recent failure. The program will expand
should other institutions meet the same fate. Individuals who qualify
will be able to select a personal branding coach who will provide the
services included in this career bailout package free of charge. These
services are limited, and will be provided on a first-come,
first-served basis.

About Reach Branding and the Reach Preferred Personal Branding Strategists

Founded by William Arruda in 2001, Reach is the global leader in
personal branding. The Reach Preferred Personal Branding Strategists
are a select group of the over 250 Reach trained coaches who are
experts in all aspects of personal branding for career-minded
professionals and executives. Those who are participating in the Career
Bailout are: Walter Akana, Kim Batson, Nancy Branton, Michael Colemyn,
Rob Cuesta, Deb Dib, Kirsten Dixson, Susan Guarneri, Steve Lanza,
Kristen Jacoway, Bernadette Martin, Wendy Terwelp, and Erin Yoshimura.

Learn more at: www.reachcc.com/careerbailout

Press Contact Information:

William Arruda, President and Founder
media@reachcc.com
212-537-9120

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