The key to growing a thriving professional coaching or consulting business is to find as many people who have an interest in what you do as possible, and get them to spend something – anything – with you.
However most coaches, NLPers and consultants make one fatal mistake.
They have very little for prospective clients to buy other than their face-to-face services.
It happened to me today, in fact. I came across the website of an association for coach training companies. The first thing I saw on the page was a button to pay htem $500 tpo join. Now I have no idea who they were, or what value I’d get for those $500 so I clicked away. Maybe it would have been a good idea to join, maybe not. I’ll never find out. And they’ll never even know I went to their website!
A good “front end” product avoids all that.
It’s a low-/no-cost, “passive” product (in other words one which needs no time from you to deliver each time someone orders it – free consultations don’t count!), and it has one purpose and one purpose only: to get the person ordering it into your “funnel” (see later Quick Growth Tips).
In my workshops I discuss the pros and cons of whether to charge or not for it, and ways to create front end products at no or little cost to you. However this is a “quick” tip, so for now I’ll just suggest that you ought to have a low-cost book, video, DVD or something similar to sell people just to find out who’s interested in what you’re offering.
Till the next QGT!