26th November 2007

Personal Branding Magazine

While I was preparing for my recent trip to Toronto I completely missed the fact that the second edition of the new Personal Branding Magazine has gone live over at personalbrandingmag.com.
25th October 2007

Keep in touch: supporting your brand with touchpoints

A couple of years ago, Mercedes commissioned a market research firm to identify all the 'touchpoints' its customers had with the brand (in other words, all the different ways that customers interacted with the brand). How many do you think there were?