21st January 2012

UBC8: One mindset shift that will TRANSFORM your relationship with your tribe

You know already you need to build a tribe, right? I mean you may call it your list (I tell my clients not to, for a variety of reasons), your community (better), your army of raving fans, or whatever, but you know you need to gather a bunch of people around you who care about what you have to say to them. You'll have heard that over and over again. You also probably know that having built your tribe you need to engage with them, and the bare minimum for that is an email sequence or "autoresponder series". The problem a lot of business owners have is that it's easy to write 20 emails, but that doesn't make an autoresponder sequence. There’s a key thing they’re missing. So I want to tell you what that is.
3rd December 2011

Videos that say “I’m the expert”

If you want to see how to show your audience how much you know without being salesy or pushy, I really recommend that you rent the DVD and watch the extras.
6th February 2011

#PRACEXPLOSION Quick Growth Tip #15: Make Yourself Stand Out With A Powerful USP

We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.
2nd August 2010

Quick Growth Tip #8: Who’s Coming To Your Tribal Dance?

Without a niche you're trying to tell everyone how to solve every problem, and what to think about every issues. It's just not going to work. So, who could be in your tribe?
18th July 2010

Quick Growth Tip 1: Create a Marketing Plan.

As a business growth consultant, one of the questions I always ask new clients is "where do you want your business to be in 12 months' time?" The scary thing is how many of them struggle to answer.
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