You know already you need to build a tribe, right? I mean you may call it your list (I tell my clients not to, for a variety of reasons), your community (better), your army of raving fans, or whatever, but you know you need to gather a bunch of people around you who care about what you have to say to them. You'll have heard that over and over again.
You also probably know that having built your tribe you need to engage with them, and the bare minimum for that is an email sequence or "autoresponder series".
The problem a lot of business owners have is that it's easy to write 20 emails, but that doesn't make an autoresponder sequence.
There’s a key thing they’re missing.
So I want to tell you what that is.
We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.