20th February 2012

Are you a Journeyman, a Guru, or…

The coaching and consulting industry have traditionally been built on two ways of getting clients. And I think BOTH of those models are broken.
14th February 2012

UBC11: The new new economy

Unless you've been under a rock for the last few years, you've no doubt heard that we live in the "new economy" and that unless we adapt our marketing to it, we're doomed. Which of course is true. The only problem is, no-one seems too specific about what exactly this new economy is.
21st January 2012

UBC8: One mindset shift that will TRANSFORM your relationship with your tribe

You know already you need to build a tribe, right? I mean you may call it your list (I tell my clients not to, for a variety of reasons), your community (better), your army of raving fans, or whatever, but you know you need to gather a bunch of people around you who care about what you have to say to them. You'll have heard that over and over again. You also probably know that having built your tribe you need to engage with them, and the bare minimum for that is an email sequence or "autoresponder series". The problem a lot of business owners have is that it's easy to write 20 emails, but that doesn't make an autoresponder sequence. There’s a key thing they’re missing. So I want to tell you what that is.
14th January 2012

UBC7: Stuck for ideas? Read this!

I’ve been reading. It’ll be no great shock to anyone who knows me or indeed who has followed this blog over the years. The fact is, the demise of Borders merely made way for more time sitting in Costa downloading ebooks to the Kindle app on my iPad rather than sitting in Starbucks leafing through paper books But my latest read has been a “real” book. With hard covers no less!
3rd December 2011

Videos that say “I’m the expert”

If you want to see how to show your audience how much you know without being salesy or pushy, I really recommend that you rent the DVD and watch the extras.
FREE BOOK