21st October 2008

Star of the small screen!

In September 2008, Dexter Moscow of the Entrepreneurs' Forum interviewed me on why organizations need to develop and leverage the power of the individuals in the company to survive the economic downturn. We discuss the idea that HR has become as much the custodian of the corporate brand as the Marketing Department, and HR managers now need to see themselves as brand champions.
16th October 2008

Turning your people into Brand Ambassadors can recession-proof your company

The result is that HR and Training depratments are becoming just as much custodians of the corporate brand as the Marketing department. They set the policies by which staff are selected, they determine the skills and attitudes of those staff, and they have to identify, develop and retain top talent.
11th June 2008

How (not) to do reputation management

I found a great post highlighting the dangers of old ways of thinking in a Web 2.0 world. If your gut reaction to someone 'dissing' you online is to reach for your lawyer's phone number then you may want to read this post and think carefully about what you're doing.
28th November 2007

Branding quote of the week

"Any damn fool can put on a deal, but...