22nd January 2010

The Three Questions you have to ask yourself every day

Think about why businesses exist, and especially yours. You probably have a lot of "higher" reasons for doing it, which are about helping people to solve a particular problem and avoid a particular "pain" in their life, providing a certain experience for your clients and customers, maybe changing the world in a particular way. However, no matter how much you try to hide from it (and some people hide more than others),there is no escaping that starting and running a business brings with it a lot of pain and sweat and heartache, and only one thing can make us accept all that happily: