When I'm helping a client to build their online reputation, one of the key tools at our disposal is social network sites - you know the ones: Facebook, LinkedIn, etc.
Alongside concerns about how to keep the profile 'professional', the next most common concern clients have is about privacy and fraud, so I was pleased to find a post on microsoft.com listing 10 very useful tips on how to use these sites safely.
It's perhaps ironic that in a world where technology helps us to communicate faster and more directly with those around us, the same technology often sets up barriers that make us feel more isolated than ever before.
Personally, I’m not sure how useful Facebook is for brand building. On the face of it, it seems a good idea: constant contact, regular updates from your colleagues and clients, an easy mechanism for getting news to people, etc. In practice things aren’t quite so clear cut, and I’m yet to be convinced. However, if you do want to use it for professional networking here are six tips for keeping a ‘clean’ profile