Most coaches and consultants use social media very badly. In this 6-Figure Blueprint Brief, Rob Cuesta discusses how to use social media to help you market your coaching, consulting or advisory practice and get more clients, make more money and have more fun.
One of the keys to growing in business is understanding who or what your competition is.
It's only when you know the competition that you can track what they're doing, who's working with them, and why people choose one competitor over another (or over you). And if you don't know how people choose, it's difficult to influence or change their choices.