4th May 2007

What does the web say about you?

Even just 5 years ago your brand would have stood or fallen according to 'word of mouth' stories about you, but the news - good or bad - tended to fade away after a few days or weeks. Today, that word of mouth can travel across the globe in an instant via email and web sites, and it doesn't go away. Once a comment is up, it's there pretty much forever.