We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.
Is your business systematic? is it automatic? Does it run like the proverbial Greased Lighning?
If it doesn't then I predict it's been a while since you had a proper holiday. Even if you manage to get away, I suspect you have to check emails every hour or so just in case you've made a sale or had an enquiry.
And you've probably lost a few clients by not following up properly.
Am I getting close?
I know I am, because I've been there!
So let me tell you how to get out of your world of pain.
One surefire way of failing in business is to try to do everything for everyone, and for coaches, consultants, therapists, and other service professionals, the temptation is very string. After all, we have a toolset that is designed to solve problems - any problems - and to do it quickly and effectively.
The "problem" is, though, that no-one wakes up thinking "I have a problem, I must go and find someone to help me solve it!"
The key to growing a thriving professional coaching or consulting business is to find as many people who have an interest in what you do as possible, and get them to spend something - anything - with you.
However most coaches, NLPers and consultants make one fatal mistake.