23rd March 2009

It’s an integration issue, silly

So, you're building your personal brand. You have your website, you have your blog, you have your online profiles on LinkedIn and Facebook and MySpace, you've written your elevator pitch, identified your key prospects, built your network, written your brand profile and your branded bio. Also, if you are job hunting, you have your business card, your online resume, and your paper resume as both .pdf and .doc ready to send. Or, if you are in business, or an entrepreneur, then you have your business cards, your brochures, and you've lined up referral partners with what they have to say to introduce you. In short... you've got everything you need. Here's the bad news: that's the easy part. Now the work begins.