7th February 2008

Karl marx and the rise of branding

We don't look at a lump of metal, plastic and hide and say 'I think I need 1.6 tonnes of that", we look at an Aston martin V8 Vantage, and we think of the lifestyle it represents, the feel of the leather as we sit back in the drivers' seat, the looks other drivers and pedestrians will give us, and - yes - we think of James Bond.