Have you ever been told that "the money is in the list"?
I hear it everywhere I go. And people fret over how many 10s or 100s of thousands of subscribers they have.
If you've been worrying about how big yours is, then fear not: in the world of professional services marketing, size doesn't matter anywhere much as you think.
There are people with lists of hundreds of thousands who are running out of cash, and people with only a few thousands of subscribers who have a fantastic business.
It's not how big it is that matters, but what you do with it.
And yes, this is starting to sound like a Benny Hill routine :)
But here's the thing.
It was Isaac Newton who famously declared that he was "standing on the shoulders of giants", referring to the fact that all his knowledge was a development of ideas that other, greater, people had developed before him.
In that sense, it has a role to play in your positioning as an expert--however I think of it in a very different sense when it comes to running and growing your coaching, consulting or training business.
As a coach, consultant or trainer, you can't afford to sell your time. Selling your life by the hour for an hourly rate is one of the biggest mistakes I see practitioners make when they market coaching, training or consulting. Think of it this way: if the next hour you work were also the last hour of your life, would it really only be worth whatever you're charging for it? Probably not. So watch this video to see what to do about it. Then head over to www.robcuesta.com/6figureblueprint to see me live
How much money can you make from your coaching business? It's an interesting question (for obvious reasons!) and one that you have to know the answer to.
The problem is, most coaches have no idea where to even start in answering that question.
Which is ironic, because it's actually quite an easy number to figure out.
And once you know how to calculate it, you have pretty much total control over the final result.
"So go on Rob, tell us this big secret..."