5th January 2012

UBC Post 2: Breaking out of a Niche: Belgian Sake anyone?

That's the thing about brands: they're more often based on the associations and notions attached to a brand rather than on reality.
7th November 2008

Safer Social Networking

When I'm helping a client to build their online reputation, one of the key tools at our disposal is social network sites - you know the ones: Facebook, LinkedIn, etc. Alongside concerns about how to keep the profile 'professional', the next most common concern clients have is about privacy and fraud, so I was pleased to find a post on microsoft.com listing 10 very useful tips on how to use these sites safely.