27th November 2007

10 things you should do if you make a big mistake

We all make mistakes. On one occasion early in my online career I became an accidental spammer when someone offered me a list of 10,000 names in a specific industry. In my enthusiasm at receiving such a windfall, and with a high profile joint venture to promote, I emailed all 10,000 contacts directly (horror of horrors), promoted my upcoming big-name teleclass (even though they had never heard of me), and invited them to unsubscribe from my list (which they had never signed up to) if they didn't want any more contact from me (which they hadn't wanted in the first place).
5th August 2007

Sales message congruence

I was a pre-sold buyer. But as soon as I looked at it - and not too closely at that - it actually turned me off.