Forums can be especially useful if you are working in a knowledge-related field and selling products or workshops. Set up a forum for each product or workshop where users/ participants can discuss what they have learnt and ask questions. You then have four decisions to make. Whatever model you choose, the value of a forum comes in three ways.
Personally, I’m not sure how useful Facebook is for brand building. On the face of it, it seems a good idea: constant contact, regular updates from your colleagues and clients, an easy mechanism for getting news to people, etc. In practice things aren’t quite so clear cut, and I’m yet to be convinced. However, if you do want to use it for professional networking here are six tips for keeping a ‘clean’ profile