25th September 2007

How useful is an online forum in building a personal brand?

Forums can be especially useful if you are working in a knowledge-related field and selling products or workshops. Set up a forum for each product or workshop where users/ participants can discuss what they have learnt and ask questions. You then have four decisions to make. Whatever model you choose, the value of a forum comes in three ways.
24th September 2007

Can I use Facebook in building a personal brand?

Personally, I’m not sure how useful Facebook is for brand building. On the face of it, it seems a good idea: constant contact, regular updates from your colleagues and clients, an easy mechanism for getting news to people, etc. In practice things aren’t quite so clear cut, and I’m yet to be convinced. However, if you do want to use it for professional networking here are six tips for keeping a ‘clean’ profile
10th August 2007

How someone else can hurt your brand online

It's not just our own actions that we need to watch. Indeed, a whole industry is growing up around online brand management.