I was at a show for startup businesses a couple of weeks ago in London. Taking a break from the stand I joined some fellow exhibitors for lunch. At one point we were interrupted by the arrival of a shadowy figure who walked up to the table and - without a word - dropped a single business card into the centre of the table then walked on to the next table.
Now, I could probably write a whole blog post just discussing his method of approaching us, but let's look at his business card...
For a while I've complained that there is no truly neutral news service here in the UK. All the newspapers have their own slant, and so do the TV news bulletins. Even the newspaper "The Independent" has it's own agenda. We just can't get unbiased reporting. It struck me as a gap in the market.
As anyone who has attended one of my courses or workshops knows, I'm a huge fan of personal development guru Tony Robbins.
Lately, Tony has issued a couple of motivational web videos around the subject of wealth and success. the first of them is notable not only because its a deeply motivational story, but because it's one of the best web videos I've seen.
I was fascinated by an almost throwaway comment on the Workshifting blog that describes how the homeless in Orlando are making the best of the resources and opportunities available to improve their lot. It's easy for all sorts of prejudices and preconceptions to cloud our ideas about the homeless, and lead us to make all sorts of generalisations, so I found this story truly heartwarming.
There's an old advertising adage that says "Sell the sizzle not the steak". In recent years, it's been distorted and misapplied by less scrupulous ad-men, to become "sell the sizzle, and forget the steak". marketers have taken products with little or no real value to the consumer and hyped them up just to increase the price. It's the basic premise behind the book "Never Mind the Sizzle...Where's the Sausage?" which I reviewed last year.
Of course, one of the common misconceptions people have about personal branding - and branding in general - is that it's ALL about the sizzle, so I thought this afternoon I'd look at the world of sizzle and steaks.