We live in a world where businesses in every sector are at risk of becoming increasingly commoditised. The internet has opened us up to competition from around the world, and sites like guru.com mean that even service professionals are now at risk unless we can give potential customers a real reason to work with us rather than just going with the cheapest option.
How much money can you make from your coaching business? It's an interesting question (for obvious reasons!) and one that you have to know the answer to.
The problem is, most coaches have no idea where to even start in answering that question.
Which is ironic, because it's actually quite an easy number to figure out.
And once you know how to calculate it, you have pretty much total control over the final result.
"So go on Rob, tell us this big secret..."