21st October 2008

Star of the small screen!

In September 2008, Dexter Moscow of the Entrepreneurs' Forum interviewed me on why organizations need to develop and leverage the power of the individuals in the company to survive the economic downturn. We discuss the idea that HR has become as much the custodian of the corporate brand as the Marketing Department, and HR managers now need to see themselves as brand champions.
16th October 2008

Turning your people into Brand Ambassadors can recession-proof your company

The result is that HR and Training depratments are becoming just as much custodians of the corporate brand as the Marketing department. They set the policies by which staff are selected, they determine the skills and attitudes of those staff, and they have to identify, develop and retain top talent.