25th July 2010

Quick Growth Tip #7: Model Successful Marketing

Think of the times when you've bought something that you wanted but didn't necessarily need. Your world is full of examples of successful marketing, so keep your eyes and ears open.
24th July 2010

Quick Growth Tip #6: Show Your Clients a LOT of Love

Your clients have certain expectations of you. They expect you to turn up on time. They expect you to listen. They expect you to deliver on your promises. Yes, they even expect you to help them with the issue you told them in your marketing that you can help them with! They consider all of these as "standard". Which means that when you deliver it, all you're doing is meeting their expectations. Guess what, meeting expectations doesn't get you very far. In fact, all it really does is keep you in the game. If you want your clients to refer you on, if you want them to give you a glowing testimonial, if you want them to LOVE you then you have to give them a reason to do all that.
23rd July 2010

Quick Growth Tip #5: Let Them Take The Puppy Home

Have you ever heard of the Puppy Dog Close? Imagine you're the owner of a pet shop and you want to sell a litter of puppies. If you just let people come into the shop and look at the puppies, they may bond with them or they may not. It's all a bit hit and miss.
22nd July 2010

Quick Growth Tip #4: Have a Unique Promise of Value (UPV)

There are a LOT of other coaches, consultants and trainers out there. Your Unique Promise of Value (UPV) should be the core theme of your marketing. It answers the question "why should *I* (your prospective client) do business with *YOU* rather than the 9,999,999 other coaches, consultants and trainers I can find using a search engine? What can you do for me that no-one else can do?"
19th July 2010

Quick Growth Tip #2: Manage Your Time

In recent weeks two of my clients - both partners in a major global consulting firm - have asked me for advice on making the most of their time. Time management is one of the key skills for anyone running a business. Without it, time can slip away like sand running out of an egg timer, so I thought I'd share the technique I gave them.
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