9th January 2010

Why recruiters have it all wrong – part 2

Have you ever worked with someone who, on paper, looked like the perfect person for a job, but over time it turned out they just didn't have "what it takes" to be successful in the role? In the previous post we looked at some of the pitfalls of the traditional hiring process, and why it can be fatal for a company that is hiring in order to grow. The reality is, most interviewers are great at spotting people with the right skills for a job, but not necessarily the few who have "what it takes" - especially if the interviewer hasn't, themselves, done the job they're interviewing for. So what can we do to avoid those pitfalls? How do we know if someone will have "what it takes"?
8th January 2010

Why recruiters have it all wrong

Whether you're an entrepreneur hiring your first employee, or a corporate manager filling a new post or backfilling a gap created by the departure of an existing memebr of your team, recruiting the right people is essential to growing any business. You need to know that the new person will fit in the organisation, and you need to know they'll be able to do the job. Hiring the wrong person isn't just a potentially expensive mistake: put the wrong person in the wrong place at the wrong time and it could kill your business completely (RIP Barings Bank!). The problem is, most recruiters - even agents, whose job is solely to find candidates for other companies - have their focus all wrong when it comes to finding the right person. And the reason for that isn't hard to find.
25th August 2008

Personal Branding and NLP

If you see NLP as a set of tools for developing greater understanding of yourself and of others, then it's application to Personal Branding becomes a lot more apparent.
25th October 2007

Keep in touch: supporting your brand with touchpoints

A couple of years ago, Mercedes commissioned a market research firm to identify all the 'touchpoints' its customers had with the brand (in other words, all the different ways that customers interacted with the brand). How many do you think there were?
4th May 2007

What does the web say about you?

Even just 5 years ago your brand would have stood or fallen according to 'word of mouth' stories about you, but the news - good or bad - tended to fade away after a few days or weeks. Today, that word of mouth can travel across the globe in an instant via email and web sites, and it doesn't go away. Once a comment is up, it's there pretty much forever.