5th November 2008

Managing your personal brand

Fellow brand strategist Hajj Flemings, author of "Brand Yu" has some great info on his blog, and the folks over at Jobmob have put a lot of time and effort into tracking down pretty much every tool you could want for managing your online reputation.
4th May 2007

What does the web say about you?

Even just 5 years ago your brand would have stood or fallen according to 'word of mouth' stories about you, but the news - good or bad - tended to fade away after a few days or weeks. Today, that word of mouth can travel across the globe in an instant via email and web sites, and it doesn't go away. Once a comment is up, it's there pretty much forever.
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