17th January 2008

Hulu hullabaloo – a branding cautionary tale

Creating a new brand name is always a dilemma, and many names have entered the marketer's folklore as examples of REALLY bad naming (Vauxhall's "Nova" - Spanish for "it doesn't go" - springs to mind!)
13th August 2007

Video in Resumes and Profiles

In my time I've seen some pretty dire online marketing videos and video profiles. Boring talking-head videos, distorted sound, poor lighting...