My POWER Brand Assessment
12th September 2007
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17th September 2007
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What does your office artwork say about your personal brand?

Step outside the office for a second, stand just outside the door, close your eyes and then walk in. As you step into the space, open your eyes and imagine you were seeing it for the first time. What's the first thing you see as you walk in? What impression does it make? Then look around and take it in the environment as a whole. Does this look like the workspace of the kind of person you aspire to be? If not, what could you change?

Artfinder Lydia Bates has just posted a funny, but insightful, commentary on office artwork here. Your office environment is an intrinsic part of the Expression of your brand (one of the five pillars of a POWER Brand). Although Lydia’s post talks about corporate workplaces, I’ve seen many
managers and entrepreneurs who committed similar sins in choosing what
to put on the walls of their personal office.

What does a visitor see when they walk into your office or other workspace? First impressions count, and they should be planned just as meticulously as the other aspects of your branding.

If you have any doubts, ask people. Invite a trusted friend  or colleague who has never seen your workspace to drop by, and once you’ve greeted them and sat them down, ask them what the space says about you. Ask them to be brutal – you want the truth, not an act of friendship.

If you prefer, step outside the office for a second, stand just outside the door, close your eyes and then walk in. As you step into the space, open your eyes and imagine you were seeing it for the first time. What’s the first thing you see as you walk in? What impression does it make? Then  look around and take it in the environment as a whole. Does this look like the workspace of the kind of person you aspire to be? If not, what could you change?

At the very least, get yourself a decent piece of art for the office. And while you’re there, why not one for home?

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