Rob Cuesta is an expert in professional service firm marketing and a leadership and marketing speaker in Toronto, Canada

With a client-base that spans the globe, over the last 24 years Rob has worked with some of the best-known organisations in the world, and some of the smallest.

Rob’s speaking topics include:

  • Everything You Know About Marketing is Wrong. This short presentation will teach you a system for successfully marketing your business… to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you…
    at any time, anywhere or at any price
  • Just Sign Here. How to sell your knowledge, experience and advice to people who don’t know they need it
  • The Client Journey. How to turn total strangers into buyers, repeat buyers and ultimately advocates for your business
  • Premium! How to break free of market rates, charge more than your competitors and still get the client
  • Authority! How to expand your professional reputation, get past gatekeepers and close new clients while your competitors sit and wonder “what just happened?”
  • People. Profit. Pipeline. The three keys to leading a successful professional service firm, increasing the bottom line, and building a lasting professional legacy
  • Instant Authority! How to get in front of your dream prospect this afternoon by making one phone call


“Delivering presentations packed with original thought and insight, motivational stories from his own and his clients’ personal experience, and a good dose of British humour, Rob will be a sure-fire hit with your audience. If you are planning an event and need an engaging, motivational speaker, you’ve found him.”


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  • Rob created a compelling case for inclusion as a speaker at the Euro Coach List Conference 2010. He brought real life, personal experience of what it was like to be failing to live out his professional career ambitions and how this pressed him into taking the action to turn the situation around. Rob served not only to motivate and inspire his audience to take action but also made sure they left with clear, practical and achievable actions for success on their terms. When it came to selecting speakers again for this year's conference Rob was one of a select handful immediately booked because of the value and quality of his workshop.
    Amechi Udo
    Conference Organizer, The Euro Coach List Conference
  • Rob is a highly focussed and motivational character. He is passionate about his work and is great to spend time with if you need to be taken up a level. Anyone would do well to have Rob in their network.
    Wendy Makepeace-Browne
    Director at Relish People Ltd
  • Rob coaches from expertise and experience with a delivery style that simplifies complex concepts in a way everyone in the room gets. Rob does not deal in pie-in the-sky psycho-babble. Critical issues for business owners and managers get identified and targeted with practical, common-sense strategies. Rob removes any excuses you might have for not exceeding your expectations.
    Patrick Boake
    NLP Centres, Canada
  • Rob gave us a great evening at NLP-South, despite recovering from the very debilitating 'man flu'. He engaged us all in talking to each other and exploring ideas and the evening flew by. Demonstrating with stories, anecdotes and lots of information sources gave a richness to the whole evening. Feedback from the group was that they all really enjoyed the session and had some new thoughts and strategies to take home.
    Nigel Heath
    NLP South
  • Quite simply a life-changing experience. Continued my journey with Rob and his course helped me professionally and personally.  A really great guy, with insight into his subject as well as ability to communicate with people of all backgrounds.  And he has a sense of humour too!  Thoroughly recommended.
    Simon Hellier
    Clarkson Wayman Ball
  • Not only is Rob well versed in adult learning, facilitation and content design, he is a strong advisor, coach and mentor. He is very open and responsive in real time and creates positive scenarios in ambiguous situations. He is very personable and easy to talk to and share ideas in a collaborative way. I would recommend Rob Cuesta to any organization seeking a leadership and management trainer/coach capable of working with highy intelligent and highly experienced learners at every level of seniority
    Kellie Wilson
    Manager, Learning Delivery at Fannie Mae
  • Rob’s expertise and models not only clarified the steps necessary to bring my business to the next level but it also helped clarify my vision and purpose. His humour, passion, integrity and knowledge shine through with every word. I highly recommend Rob to anyone looking to increase value in their business.
    Len Benoit
    GoodLife Fitness, Toronto
  • I had been feeling overwhelmed by the process of building my professional practice. Rob Cuesta’s Practice Explosion workshop gave structure to that process and has made it manageable. I learned what to do–and and just as importantly what not to do–to market my business with genuine intent. It has opened up new possibilities for my business and given me the tools to get there. Rob delivers what he promises enthusiastically and authentically.
    Tina Romano
    Way Beyond Talk, Montreal
  • Rob showed me step-by-step how to grow my practice, and above all where to start! Thank you Rob, for showing me where to find clients and giving me a new direction in my business.
    Anny Tenbult
    CEO, Power Focus Coaching, Ottawa
  • Before the workshop I had vague ideas about how to market and sell my services. My biggest challenge was how to put it all together in a cohesive plan. Rob took us through every element of defining and articulating what I do for my clients, and how to plan and execute every aspect of a comprehensive marketing campaign. Anyone who is starting a practice wants what Rob offers, to ensure their fabulous skills actually get used!
    Patrick Boake