Rob Cuesta is the CEO and Founder of BrightFlame Books and HyperSuasion Consulting, and author of six Amazon best-selling books on sales and marketing for professionals. With a client base that spans four continents and over 25 years’ experience as a speaker, consultant and marketer, Rob has worked with some of the largest organisations in the world and some of the smallest.
"A lot of money gets wasted by businesses every year on marketing that, quite frankly, doesn’t work. After completing my MBA at a top European business school I realised that what was missing from a lot of the standard marketing approaches was a way of showing a direct link from marketing to revenue. Business owners were screaming ‘show me the money!’ and marketers couldn’t. Or wouldn’t. So I made myself a promise: to only use marketing techniques – for myself and for my clients – that would directly drive money into the business."
Rob’s promise is simple: to help you add an extra zero to your income by positioning you as the leading expert in your field and then developing marketing funnels that convert total strangers into buyers, repeat buyers, and ultimately into referrers. All on autopilot.
WARNING: working with Rob may expose you to revolutionary ideas, untapped revenue streams and extreme profitability. You have been warned!
Rob helped us develop a book to sell our concept. We had been chasing a key target for 3 years with no success, but one week after receiving our book they rang us. Now we have six leads in the pipeline each worth over $180,000. So if you’re wondering whether to contact Rob, the answer is “yes”
Suddenly I could see a way forward and the pieces of the jigsaw began to fall slowly into place; a clear step by step detailed action plan was shaped and formed, and I know I can realistically achieve the targets set. I also learned huge amounts about myself, but the icing on the cake was unearthing a potential £20,000 ($34,000) of additional revenue that I’d previously overlooked. So what about you? Are you going to wait for the ‘business fairy’ to come along and wave a magic wand or are you going to take responsibility for yourself – TODAY? Update from Allison: “Business is grand. I’m so glad you encouraged me to double my annual income target – I didn’t think I could do it, but just 3 months on and I’ve nearly hit the original goal for the WHOLE YEAR!”
Rob’s seminars have great value for those people who would like to accelerate their business. The seminars are a solid base if you want to transform your hobby into a profitable business. Personally for me, the seminars helped me find new ways to provide value for my clients, and I had about 35% more sales from my current business during the last 6 months. I am looking forward to attending more of Rob’s seminars and workshops in future.
Rob Cuesta’s knowledge and mastery of his subject is always a pleasure to witness. In just under 6 months the results have been phenomenal: I have written and printed my first book, which is getting great reviews, and I’ve turned my coaching into a programe that is much easier to pitch.
Rob Cuesta has provided me with a clear, logical and effective blueprint on how to cut through all the confusing noise around marketing, both on-line and off-line. I have now been able to create a professional marketing strategy and put it on automatic so that rather than spend time struggling to find clients, I can spend more time coaching and earning money.
Not only is Rob well versed in adult learning, facilitation and content design, he is a strong advisor, coach and mentor. He is very open and responsive in real time and creates positive scenarios in ambiguous situations. He is very personable and easy to talk to and share ideas in a collaborative way. I would recommend Rob Cuesta to any organization seeking a leadership and management trainer/coach capable of working with highy intelligent and highly experienced learners at every level of seniority
Rob created a compelling case for inclusion as a speaker at the Euro Coach List Conference 2010. He brought real life, personal experience of what it was like to be failing to live out his professional career ambitions and how this pressed him into taking the action to turn the situation around. Rob served not only to motivate and inspire his audience to take action but also made sure they left with clear, practical and achievable actions for success on their terms. When it came to selecting speakers again for this year's conference Rob was one of a select handful immediately booked because of the value and quality of his workshop.
Rob’s expertise and models not only clarified the steps necessary to bring my business to the next level but it also helped clarify my vision and purpose. His humour, passion, integrity and knowledge shine through with every word. I highly recommend Rob to anyone looking to increase value in their business.
Rob coaches from expertise and experience with a delivery style that simplifies complex concepts in a way everyone in the room gets. Rob does not deal in pie-in the-sky psycho-babble. Critical issues for business owners and managers get identified and targeted with practical, common-sense strategies. Rob removes any excuses you might have for not exceeding your expectations.
Rob trained me in both marketing and coaching techniques and tools that I would need in order to get my startup business off the ground. Initially I was concerned that because I was being trained as part of a wide ranging group of people with different backgrounds and directions, perhaps it would not be tailored to my specific needs. However I need not have worried, as Rob repeatedly demonstrated his expert ability to make issues applicable, understandable and relevant to every trainee. I am confident that without Rob’s input I would not be in the strong position that I find myself in today.
Rob served as my Personal Branding Coach, a program created for Partners at PricewaterhouseCoopers LLP. Frankly, at first I was a bit skeptical of the concepts given what we typically do in the market place (technical consulting). But, Rob was able to help me quickly see the value in focusing on personal branding, including exploring how my passions and interests are directly related to what we offer our clients. So often in our careers we find ourselves evolving into our current jobs and without good contemplation wondering how we got to where we are. His coaching and thought partnership in this process helped me see the direct connectivity of personal interests and professional pursuits, thereby energizing me in my continued pursuit of client service excellence. Working with Rob was refreshing and valuable. I would recommend him to anyone, regardless of profession.
Rob has been a great personal brand coach. I have greatly appreciated his insights on how to become an even better partner and advisor to my colleagues, clients and staff
Rob is an excellent teacher, very knowledgeable and also resourceful. Since working with Rob I have put systems in place in my business which have the potential to generate thousands of pounds of passive and active income. Do not hesitate to hire or work with Rob. The difference will soon show in your bank balance!
Rob has coached me over the last few years, achieving my career goal. What I appreciate about the work with Rob is that he is professional and objective and he has a wealth of experience he can draw from. He is aware of my needs and helps me with the appropriate tools. Rob also checks on my progress, this is a good way to actually make the time to work on the longer term career goals.
As one of life’s natural sceptics, I came to the workshop wondering if I would learn anything. My biggest challenge was how to get over my horror – no REVULSION – at the thought of having to “market” myself (even though I knew deep down I needed to do it). What I learned is that I can market myself in a way that honours my deepest values: “marketing” is neither good nor bad – it is how you use it that matters, and Rob showed me many ways to use it with positive intent. I had a great time. Normally I find these workshops draining, but the way Rob structured the course really helped me to stay energised and on track.
Before the workshop I had vague ideas about how to market and sell my services. My biggest challenge was how to put it all together in a cohesive plan. Rob took us through every element of defining and articulating what I do for my clients, and how to plan and execute every aspect of a comprehensive marketing campaign. Anyone who is starting a practice wants what Rob offers, to ensure their fabulous skills actually get used!
I have been wanting to develop a range of products, but I didn’t know where to start, what products to create or how to make it happen. Rob shared so many real and practical examples, not only of products, but also how to structure my business to help the greatest number of people
If marketing is a mystery to you, OR if you want to see behind the curtain at how master marketers create a business then you MUST attend Rob Cuesta's workshop!
I had reached a point in growing my practice where I was stuck and didn’t know what to do. I had been struggling to find a niche and get clients, and had convinced myself i needed to be a guru just to get clients to talk to me. Rob has given me the tools and confidence to get things moving again. I now see clearly the areas where I add value to my clients, and can explain why they should hire me. If I apply what I have learned I know I will add at least $25,000 to my income this year.
I found Rob Cuesta’s workshop a well-timed wakeup call. Like many professionals, I know how to get great results for my clients, but I lacked the knowledge and skills to market myself. Now I know not just HOW to promote myself, but WHERE to do it. I’d been worried the workshop might be all about the money, so I was very pleased by how much reflection and soul-searching Rob encouraged us to do about our intent and our motivation. I was impressed by the quality of the materials and the content, and also the quality of the participants. What I have learned will make my life easier when it comes to building my business, and I believe I can make at least $40,000 more each year in my business by putting it into practice.
Rob showed me step-by-step how to grow my practice, and above all where to start! Thank you Rob, for showing me where to find clients and giving me a new direction in my business.
Rob is an excellent coach as he has the industry experience and top notch business qualifications to be able to relate and advise to my individual situation. Combining these qualities with his calm demeanour, compassion and his sincere desire to want me to succeed, Rob has been a necessary resource in making my business and career decisions.
I have been building my practice and prior to our session I had no idea what steps to take to move it forward. Throughout my Power Day with Rob I gained great clarity and confidence in my ability to create a thriving business. By the end of the session a great deal of ground had been covered which left me with a number of forward actions that I can act upon immediately.
Rob is highly knowledgeable in his field. He has a great depth of knowledge about the principles of coach, how to apply these principles and also how to challenge the principles enough to diversify and think outside the box when needed.
Rob has a valuable combination of business experience and coaching expertise which makes him a trusted adviser to his clients. He exudes a genuine concern for his clients' success and goes above and beyond to ensure their satisfaction. He is genuine, dependable, committed and focused.
Quite simply a life-changing experience. Continued my journey with Rob and his course helped me professionally and personally. A really great guy, with insight into his subject as well as ability to communicate with people of all backgrounds. And he has a sense of humour too! Thoroughly recommended.
One of the biggest mistakes I made as a small buiness owner was to try and do everything myself. I was too scared to lose control and I didn't want to spend money hiring someone else to do tasks I could do. I spend countless hours working IN my business rather than ON it. Rob taught me several strategies but the 'D.O.A. ' principle ie Delegate Outsource and Automate had a profound impact on me. I have learnt to delegate, outsource and automate non profit generating activities, freeing up my time. I am now able to focus on the 'bigger picture' - strategies that make my business grow.
I had been feeling overwhelmed by the process of building my professional practice. Rob Cuesta’s Practice Explosion workshop gave structure to that process and has made it manageable. I learned what to do–and and just as importantly what not to do–to market my business with genuine intent. It has opened up new possibilities for my business and given me the tools to get there. Rob delivers what he promises enthusiastically and authentically.
Rob gave us a great evening at NLP-South, despite recovering from the very debilitating 'man flu'. He engaged us all in talking to each other and exploring ideas and the evening flew by. Demonstrating with stories, anecdotes and lots of information sources gave a richness to the whole evening. Feedback from the group was that they all really enjoyed the session and had some new thoughts and strategies to take home.
Rob is a highly focussed and motivational character. He is passionate about his work and is great to spend time with if you need to be taken up a level. Anyone would do well to have Rob in their network.