Are you a coach, consultant, speaker, or professional adviser? Do you make your living by selling your knowledge, experience, and expertise? Are you tired of watching less able and less experienced competitors get more clients (or more prestigious ones), get invited onto chat shows or interviewed by the media, or take the best speaking gigs?
In my latest book, I bring together more than 30 years' experience as a trusted adviser to thousands of entrepreneurs and major corporations around the world and walks you through how to make yourself competition-proof by building a brand as the Standout Expert in your field: the person everyone wants to work with, whatever it takes and however much it costs.
Co-authored with direct marketing legend Bill Glazer (Dan Kennedy's partner in GKIC), OUTRAGEOUS Multi-Step Marketing Campaigns Vol. 2 brings you 42 more OUTRAGEOUSLY successful campaigns from entrepreneurs and marketers around the world and in every industry.
Whether you're running an online business or a brick-and-mortar store, selling products or services, high-ticket or low, you need to create marketing that stands out, gets noticed, and brings in leads and sales. And in today's hyper-competitive world, that means breaking out of the comfort zone of what your competitors are doing, and creating truly OUTRAGEOUS marketing.
Whether you are a consultant, a coach, an accountant, a lawyer or any other service professional, you know how hard it can be to sell the intangible and the invisible. In this book, I draw on decades of experience as a trusted professional adviser working with some of the world’s largest organisations and some of the smallest, to unlock the secrets of closing complex advisory deals without coming across as salesy, slimy or slippery. Get tried and tested tools you can put into action today, and watch your revenue grow.
If you are a 'professional expert' - a consultant, adviser, coach, accountant, lawyer, medical practitioner or in any other field where your income relies on your advice, your experience and your expertise - you are about to learn how you could be approaching potential new clients as a published author and expert in your field in as little as 45 days.
Rob explains not only how to get what you know out of your head and into a book, but also how to get that book past your client's gatekeepers and into the hands of the person who needs to be reading it.
Whether you think you can write or not, Rob will help you overcome every block that may have been holding you back, and helps you create the ultimate professional legacy: your thoughts in printed form.
Think about it: what difference would it make to you, your family and your staff, if you were able to double your fees or more? And if doing so actually meant you got more clients rather than fewer?
In this book you’ll find out how to make cheap wine taste like a million dollars, why you shouldn’t let your mum set your fees, and how to get other people to drink boiled cat poo - all in the interest of helping YOU make more MONEY.
The biggest paradigm driving this book is that you've given up control of your prices. You're letting everyone from your old employer to your biggest competitor tell you how much to charge, and it's time to TAKE BACK CONTROL!
Ever wish you could sit in a room with over a dozen of the top marketers? There's Money In This Book does just that - it puts you right in the middle of today's top marketers, giving you pieces of advice to help take your business to the next level!
What does it really take to build a profitable, fulfilling business as a coach, consultant or professional adviser?
In this book, Rob Cuesta, the Six-Figure Business Mentor shares with you exactly how he built a six-figure coaching and consulting practice by breaking every rule in the book.
Inside the pages of this explosive book you’ll discover how following the standard ways of building a business is holding you back from achieving the success you deserve and taking up your place as the Natural Expert in your field.
Are you a coach, consultant or trainer? Are you frustrated at struggling to create the kind of income and lifestyle that you planned when you started your business? Are you struggling to sell coaching? Sell consulting? Sell training?
Inside this book, you’ll discover and learn how I built a £132,000 ($211k) coaching and consulting practice, lost everything, and rebuilt it in the midst of the worst financial crisis the world has seen in over 70 years.
I’ll show you EIGHT practice building secrets, including:
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